Beat the jargon- What is Mailchimp?

Put simply, Mailchimp is an email marketing software. BUT…it can do so much more than this for you.

In fact, Mailchimp describes themselves as an ‘All-in-one integrated marketing platform’. Many businesses use Mailchimp to keep in touch with people who have signed up for their mailing lists by sending them email marketing- you can design, send and manage your email campaigns in the software.

As you know, I love a FREE marketing tool and the great thing with Mailchimp is it only starts to cost money once your email subscriber list is larger.

Once you’re confident in Mailchimp you can start to design automated steps called ‘automation’ whereby emails are sent out once certain steps are taken. For example, someone purchases your product- they are automatically sent an email from your Mailchimp account, signs up to your mailing list, and are automatically sent a welcome email.

You can also use it to create landing pages for your online advertising and marketing campaigns.

Mailchimp’s website is jam-packed with templates, top tips, and most importantly, some great free training. But if you are looking to get started with Mailchimp, or any other email marketing providers I would always recommend getting some training and advice, particularly when it comes to utilising customer data.

If you need a bit of help getting started with Mailchimp or email marketing, please get in touch. We would love to help.

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