what are instagram guides
Beat the Jargon- What are Instagram Guides?

What are Instagram guides? Have you heard of a recent addition to the Instagram features called Instagram guides? Instagram guides allow you to collate content into bite-sized ‘guides’ which you can share with others. Instagram describes guides as “a way…

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what is the clubhouse app
Beat the jargon- What is the Clubhouse App?

You may have heard mention of a new social media channel called Clubhouse App. And yes, you may well be rolling your eyes thinking- oh great another social media tool I need to be learning about. But don’t panic, I…

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Beat the jargon- What are Emojis?

What are ‘Emojis’ and why use them? Whatis.com describes an image as ‘A small image, either static or animated that represents a facial expression, an entity, or a concept (among other possibilities) in digital communications’. Whatis.com You can get an…

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Beat the jargon- What is Instagram Reels?

Reels is a new feature from Instagram (which has similarities with TikTok) which was released to the platform in August 2020. Instagram defines Reels as ‘….a new way to create and discover short, entertaining videos on Instagram’. Reels content doesn’t…

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What is content repurposing
Beat the jargon- What is content repurposing?

I love to use the phrase ‘reuse, reduce, recycle’ when it comes to creating content marketing. Repurposing content is all about getting the most value from any marketing content you create. It is NOT just copying and pasting but thinking…

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Beat the jargon- What is a customer persona?

I absolutely love helping businesses identify their ideal customer. I think it is absolutely vital to identify your ‘customer personas’ when it comes to your business, and it’s a task that often gets overlooked. The Seedling Agency define Customer Persona…

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Beat the jargon- What is Mailchimp?

Put simply, Mailchimp is an email marketing software. BUT…it can do so much more than this for you. In fact, Mailchimp describes themselves as an ‘All-in-one integrated marketing platform’. Many businesses use Mailchimp to keep in touch with people who…

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Beat the jargon- What is Canva?

You may have heard other businesses raving about the wonders of Canva and wondered what on earth it is. Canva describes themselves as ‘a simple way to design beautiful, professional graphics’. They launched in 2013 and the software is available…

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Beat the jargon- What is Google Business?

You may have had many people telling you to set up your Google Business page but you may be wondering if it’s a tool you really need to consider. Google Business is a free tool, which is a phrase we…

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Beat the jargon- What is content marketing?

In the first of our ‘beat the jargon’ series I wanted to tackle a subject which is at the heart of what I think Dot & Stripe do best. It’s Content Marketing! So, what on earth does Content Marketing mean?…

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