Ready to fill your classes without posting every day?
👉 Join me LIVE for 4 weeks from 1st June as I get you kick started with Instagram – sharing how to finally use your Instagram to fill your classes and grow your email list.
No more random reels. No more follower-count obsession.
Just a simple system that turns Instagram attention into action and finally fills your classes.
This is for you if you’re...
A baby, toddler, or family class provider who:
- Feels like they’re constantly on Instagram, but bookings don’t follow
- All those likes and followers- but they don’t translate to bookings and you’re tired of that cycle
- Dreads term time because there’s no system in place that works while you rest
- Is tired of winging it and wants a joined-up, rinse-and-repeat way to market
You’ve been trying to sell spaces in your sessions but…
- You feel like parents are liking & sharing your content but not registering for your activities
- People say they "can't wait to come" but then they don't actually sign up and attend
- And email marketing? You’d honestly rather clean up glitter!
You’re relying on Instagram to both attract and convert and it wasn’t built for that.
Here's what's possible when you have a simple system that attracts, nurtures, and converts:
You don’t need to do more. You need a simple system that connects the dots.
Bookings feel predictable
You can plan your terms with confidence and finally stop the last-minute panic.
Your posts actually lead to sign-ups
Because you’re tired of chasing engagement that doesn’t convert. You’re ready for a system that works.
You get time back to do what you love
You want to run your classes, spend time with your family and use the limited time you do have for FUN- not faffing about on social media.
Ready to see that this is possible for you?
Instagram helps you get seen. Email helps you get booked!
We start Start with a 4-Week LIVE Capture Kickstart on Monday 1st June 2026.
Most people don’t struggle because they don’t have the information.
They struggle because they don’t get started.
That’s why Capture & Convert begins with a 4-week live sprint with me, focused on the most important part of your marketing
- Week 1: Understanding Your Instagram Profile - Make sure your profile actually converts visitors into followers and enquiries.
- Week 2: Instagram SEO (Getting Found) - Help local parents actually find you using simple, effective search optimisation.
- Week 3: Content That Captures Attention - Learn what makes parents stop scrolling and start paying attention.
- Week 4: Turn Instagram awareness into email subscribers and future bookings.
Eliminate the empty class fear and turn Instagram into a tool that actually brings in enquiries and builds your email list
You will then unlock access to other amazing training..
During our 6 months together you’ll set up a complete messaging system that captures attention on Instagram, builds an email list of local parents, and converts them into paying customers without being tied to social media.
You’ll go from juggling disconnected tools to running a joined-up system that actually fills your classes. Goodbye to procrastination and hello to action
Here’s how Capture & Convert works:
Capture​
Join me on a 4 week SPRINT where we will turn Instagram into a tool that actually brings in enquiries and builds your email list
Convert
Convert by building your know, like and trust factor in their inbox using a friendly email series to turn sign-ups into paying families. A simple welcome email can replace hours of chasing parents in DMs.
Support
Follow a 6-month roadmap with structure, guidance, and templates so you know exactly what to do, what to say, and when to send it. Plus my expertise every step of the way.
Unlock the Growth Lab
Once your Capture & Convert framework is complete you can upgrade to our Growth Lab with expert sessions on everything from Facebook Ads, ManyChat and more. All aimed at taking your marketing to the next level!
After Capture & Convert you will see that:
- Instagram is for attention. Email is for action.
- You become top of mind when you're top of your ideal customers inbox.
- You’ll ditch that “parents don’t want to hear from me” mantra -they DO, just not always from your latest reel.
- Parents on your email list are like precious unicorns -worth far more than 1 follower or like.
- You don’t need all the channels or to post daily- just platforms that work together.
What’s the investment?
1 Payment – Pay in Full
ÂŁ700
6 Payments Monthly Plan
ÂŁ118 per month
12 Payments- Monthly Plan
ÂŁ59 per month
What You Get Inside Capture & Convert
Capture & Convert gives you everything you need to finally fill your classes without posting every day, including:
A step-by-step system
To build a lead magnet that actually turn Instagram followers into paying families from your email list
Finally: Training You’ll Actually Finish
All the training is ready to dive into as short, bite-sized videos — so you can build your system in easy steps without sitting through movie-length recordings or endless Zooms.
Designed around you
Clear, step-by-step lessons
Fits into nap times, evenings, or coffee breaks
Designed to keep you moving (not overwhelmed)
A Proper Plan of action- with milestone checklists to keep you moving forward
I have been a clear, step-by-step checklist for each step of our 6 months together- so you always know what to do, when to do it, and what’s “done enough.”
Copy Templates Designed to plug & play- rather than staring at a blanks screen
At each step of the programme I give you the exact copy you need to adapt for your children's activities business- so you need to stare at a blank screen wondering what to write
Fancy Canva templates so you look polished and profesh
Get Canva designs, lead magnet layouts, and Instagram creative templates where you can drop in your copy and branding - so your entire campaign looks and feels pro without outsourcing a thing.
You will be supported every step of the way
Support That Doesn’t Keep You Waiting
Ask a question anytime in our support community so when you get stuck, you NEVER stay stuck. I keep you moving forward without waiting for a call or second-guessing your decisions.
The Tech Check– Your personal campaign review
Submit your work for a personalised review-so you can actually launch it with confidence, knowing your messaging and assets are actually going to work.
Get monthly content ideas so you never run out of what to post.
No more boring monthly email newsletters or copy-cat- insta posts. I’m sharing trending email and social media ideas that help you attract new parents, grow your email list, and convert into bookings.
Space to Get It Done
Join live working hours where you can implement alongside others-so you don’t procrastinate or try to do it all alone. Start ticking off the jobs that lead to bookings.
How It’s Delivered (You’re Not Doing This Alone)​
Capture & Convert is not another course that gathers digital dust. It’s a done-with-you programme with:
- A clear 6-month roadmap with regular check ins so you know what to do by your 90 day and 180 day milestones
- Community support whenever you hit a roadblock
- Live co-working sessions for accountability
- Templates, checklists, and my eyes on your final campaign
And when you’re ready for more? You’ll can unlock access to The GROWTH Lab monthly expert sessions on ads, reels, and growth tools.
Here’s some messages from Capture & Convert fans…
Kim
Music Bugs
Franchisor
Dot Kids
Yoga Business
Caroline
Bricks4Kidz
Hello I’m Tamara…
With over 20 years of experience in marketing, I’ve helped hundreds of baby, toddler, and family class providers finally stop relying on random posts and start filling their sessions with marketing that actually works. But I’ve also been where you are- as a franchisee promoting spaces in my messy play classes.
I REALLY get it. I’ve worked with everyone from solo providers to growing franchises and the challenges are always the same:
You’re spinning so many plates and then Instagram has become a necessary evil- you’re wondering why the likes and comments never turn into bookings.
That’s exactly why I created this method.
When you connect the tools you already have you unlock a system that works in the background while you teach, rest, or (finally) drink a hot coffee.
What’s the investment?
1 Payment – Pay in Full
ÂŁ700
6 Payments Monthly Plan
ÂŁ118 per month
12 Payments- Monthly Plan
ÂŁ59 per month
JOIN TODAY
and get access to some incredible PREP bonuses:
10 Done for you Instagram prompts
Courtesy of Tamara
Designed specifically for your business. No more staring at a blank screen or wondering what to post. These prompts are created to help you show up with purpose, connect with parents, and guide them towards taking action.
Email Setup That Actually Sends - Mini Training
Courtesy of World of Wonderful Websites.
Protect your sender reputation before you even hit send. Get your Mailerlite set up in place with a simple walkthrough so you’re ready to send with confidence when the programme begins.
EXCLUSIVE BONUS
for the 1st to book:
Get 10 Canva Graphics created bespoke for your business
Worth over ÂŁ400
You will get 10 templates branded to your business in Canva that can truly help your brand shine online courtesy of the incredible Ray of Social, Canva Queen extraordinaire
GDPR training from KoffeeKlatch
We have partnered with our friends at KoffeeKlatch to give you an incredible juicy bonus training all about child centred businesses.
We know GDPR can be alienating and confusing but you don’t have to worry any more. This incredible training is included in your Capture & Convert program.
The training is available on demand and hosted by Jo Brianti from Koffeklatch. Jo is a School Governor and Trustee of a children’s charity giving her clear understanding of the issues children’s activity providers face. This combined with her project management and data protection officer expertise helps her to find simple solutions for child centred businesses.
Plus join Capture & Convert and you can nab an exclusive discount code to use when you work with Koffee Klatch.
What's the cost?
1 Payment – Pay in Full
ÂŁ700
6 Payments Monthly Plan
ÂŁ118 per month
12 Payments- Monthly Plan
ÂŁ59 per month
FAQ
I can hear your reservations now:
Tech Is terrifying- will this be hard to set up?
Not with me. If you can navigate Instagram, you can definitely do this. Plus I will walk you through it step-by step. Check out my lovely testimonials from past clients- I teach in bitesize simple to action steps, promise!
Which email system do you use?
For the examples in the course, I use MailerLite. I use this platform because it’s so simple to navigate (great for beginners) and free up to 500 subscribers, so it’s super easy to get started.
What if I use a different email system?
That’s no problem. Although I won’t be navigating other email platforms, most of the same rules apply across email systems so you can still apply your learning.
Isn’t email salesy — I don’t want to be pushy?
Good. Neither do I. The way I teach email is more like chatting to parents at the end of class -friendly, useful, and natural. You’ll share tips, reminders, and stories that actually help… and yes, you’ll still get the bookings.
What if I can’t make the live calls?
 You don’t have to! The 4 week LIVE Sprint is recorded for catch up and Everything is self-paced and ready when you are. Co-working is optional.
Will I have time for this?
Yes – even on just a short bit of time a week. You’ll save hours once it’s set up. this system is designed to reduce the time you spend marketing. 30 minutes a week is enough to keep your system ticking over once it’s built. So instead of feeling chained to Instagram, you’ll finally feel like you can step back without losing bookings.
I’ve tried freebies before and they didn’t work.
I’m so pleased you have given it a shot. Quite often I see freebies created and shared once- never to be seen again because they aren’t connected to a system that works to promote it.. I’ll show you how to flip that.
What if I mess it up or it doesn’t work for me?
 You get templates, reviews, and my personal feedback – you won’t be doing this alone.
What about GDPR/ Privacy policies?
I am not a lawyer, so please do check GDPR law’s in your country or I highly recommend Koffee Klatch for any Privacy Policy and GDPR templates. Koffee Klatch expert, Jo Brianti has also included a special bonus in the training for us.
How much 1:1 support is there?
You can get support inside our Circle platform with personalised feedback, you can submit any asset for 1:1 review and you can get a hot-seat on any of our weekly calls for 1:1 time.
Can you just do this for me?
No problem, whizz me an email at tamara@dotstripe-co-uk.stackstaging.com and we can arrange a discovery call. The Capture & Convert programme is by far the most affordable way to create these tools with me.
What exactly is Capture & Convert?
It’s my step-by-step system to help children’s activity providers stop relying on random Instagram posts and finally have a joined-up way to fill classes. Within 6 months you will have a better understanding of Instagram and your email marketing systems.