Beat the Jargon

If you are an Instagram fan then you may have noticed that the platform rolled out SO many new features in 2020 including Instagram reels, guides, and also a huge…

What are Instagram guides? Have you heard of a recent addition to the Instagram features called Instagram guides? Instagram guides allow you to collate content into bite-sized ‘guides’ which you…

You may have heard mention of a new social media channel called Clubhouse App. And yes, you may well be rolling your eyes thinking- oh great another social media tool…

What are ‘Emojis’ and why use them? Whatis.com describes an image as ‘A small image, either static or animated that represents a facial expression, an entity, or a concept (among…

Reels is a new feature from Instagram (which has similarities with TikTok) which was released to the platform in August 2020. Instagram defines Reels as ‘….a new way to create…

I love to use the phrase ‘reuse, reduce, recycle’ when it comes to creating content marketing. Repurposing content is all about getting the most value from any marketing content you…

I absolutely love helping businesses identify their ideal customer. I think it is absolutely vital to identify your ‘customer personas’ when it comes to your business, and it’s a task…

Put simply, Mailchimp is an email marketing software. BUT…it can do so much more than this for you. In fact, Mailchimp describes themselves as an ‘All-in-one integrated marketing platform’. Many…

You may have heard other businesses raving about the wonders of Canva and wondered what on earth it is. Canva describes themselves as ‘a simple way to design beautiful, professional…

You may have had many people telling you to set up your Google Business page but you may be wondering if it’s a tool you really need to consider. Google…